Fa’avae J. Fa’avae

Founder and Owner
F2 Manufacturing and Island Avenue

Fa’avae J. Fa’avae is the founder and owner of apparel companies, F2 Manufacturing and Island Avenue, co- owner of restaurants, Beleaf Burgers and Bored & Hungry, and F2 Films. Lifestyle brand Island Avenue has gained notoriety for being featured in retail chains like Macys and Tillys, and in May of 2023, Island Avenue made history by becoming the first ever Pacific Islander brand to grace the shelves of Nordstrom. Island Ave’s expansion also includes upcoming resort wear in luxury resorts like Disney Aulani, St Regis and Waldorf Astoria. Most recent accomplishments, Island Avenue has solidified a collab with Apparel icon Nike, to design the 1st EVER Pasifika/Polynesian inspired Air Force 1, and a brand partnership with Microsoft, connecting the Polynesian community with careers in Tech!

As co owner of Beleaf Burgers, Fa’avae’s community connection helped develop a strong plant base community within the OC and Los Angeles area. Fa’avae’s leadership and vision from the inception of Bored & Hungry, the world’s 1st NFT restaurant, helped launch the concept in record time, garnering viral media coverage worldwide, combined with the most recent expansion in Asia.

In 2022, Fa’avae became the first Pacific Islander board member for Asian Pacific Islander National Chamber of Commerce, National ACE, an organization based in Washington DC that represents all Asian Pacific Islander Entrepreneurs throughout the US and its territories.

F2 Films launched its short film “Follow Me Home” which garnered awards and laurel selections within several 2023 film festivals, from Cannes to Los Angeles.

With a passion to always give back, Fa’avae established The T.U.T Foundation, Triumphant Under Tragedy, in honor of his brother who tragically passed in 1992. The T.U.T Foundation holds its annual Christmas event, “Christmas in Carson” providing free toys, clothes and food for less fortunate families within the Los Angeles area. The “TUT Academy” is slated to launch in 2024, which will provide basic fundamentals in “Entrepreneurship, Finance 101, Stocks, Artificial Intelligence, Real Estate, and Private Equity”, for low income communities in Los Angeles.

Fa’avae’s expertise include C-suite leadership, business operations, digital and IRL marketing, and B2C & B2B sales. Fa’avae is a former Division 1 Football Athlete, and graduate with a bachelor’s degree in English from the University of California Berkeley.