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From creating personas to using them

We have all heard that we need to create personas/avatars to truly market effectively. In this four part Ask the Expert series, The Brand Amplifiers will take you from persona creation to flawless execution. Discover the importance of audience insights and how to gather meaningful data. Learn how to identify key behaviors, motivations, and pain points that shape your target audience. Key topics include introduction to audience insights, identifying your audience’s needs and challenges, and tools and techniques for gathering audience data. Don’t miss this chance to get this marketing help! Sign up now!

With Warrick and Takicha Roundtree of  Brand Amplifiers


Takicha Roundtree, alongside her husband Warrick, founded The Brand Amplifiers in 2020, leveraging their early success from branding ventures that attracted high-profile clients like the Obamas, Sony, and Amazon, MTV, CNN, and so many others. Their full-service agency addresses the unique branding and marketing needs of small businesses, enhancing their growth through pivotal tools and strategies. As certified HubSpot Partners, they ensure that small enterprises can fully utilize one of the market's leading customer relationship management tools. Recognizing the challenges small businesses face, they launched the Brand Amplify Scale masterclass series and partner with initiatives to support economic and educational equity. With a mission to empower 10,000 small businesses by 2030 through innovative agency work and business community-oriented strategies, Takicha continues to drive small business success on a global scale.

Warrick Roundtree: As COO of The Brand Amplifiers, Warrick Roundtree brings invaluable experience in managing day-to-day operations, ensuring projects are delivered on time, within budget, and exceed expectations. Rooted in a deep understanding of customer service gained from Las Vegas’s renowned hospitality sector, Warrick's leadership is pivotal in driving the agency’s success. His strategy emphasizes creative solutions and exceptional service as essentials for strong branding and sustainable business growth.


A proud veteran of the United States Air Force, Warrick continues to champion veteran entrepreneurs, as well as women-owned and minority-owned small businesses, contributing significantly to their success. His commitment extends beyond professional excellence, fostering growth and innovation within these communities. Warrick’s integrity, professionalism, and unwavering dedication make him a true leader and an inspiring figure in the business and veteran communities.



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January 22

How I Solved It? Virtual Fireside Series: Session 1

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January 30

Why your digital ads aren’t working and how to fix them