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Crafting Narratives: Transform Your Sales Strategy with Storytelling

Discover the art of storytelling as a powerful tool to elevate your sales approach. This webinar will guide you through the techniques of crafting compelling narratives that resonate with your audience, build emotional connections, and drive business success. Learn how to transform your sales pitch into a memorable story that not only sells but also strengthens your brand and leaves a lasting impact. Unlock the potential of storytelling and take your business to new heights.

This event is part of a 6 session live event series coordinated by Digital Ready partner National ACE, and featuring AAPI subject matter experts. Each event aligns with a course that has been updated with captions and a worksheet translated into Simplified Chinese. This event’s corresponding course is: Strategic Networking to Unlock New Opportunities


Fa’avae Fa’avae - Founder/Owner, F2 Manufacturing & Island Avenue

Fa’avae J. Fa’avae is the founder and owner of apparel companies, F2 Manufacturing and Island Avenue, co- owner of restaurants, Beleaf Burgers and Bored & Hungry, and F2 Films. Lifestyle brand Island Avenue has gained notoriety for being featured in retail chains like Macys and Tillys, and in May of 2023, Island Avenue made history by becoming the first ever Pacific Islander brand to grace the shelves of Nordstrom. Island Ave’s expansion also includes upcoming resort wear in luxury resorts like Disney Aulani, St Regis and Waldorf Astoria. Most recent accomplishments, Island Avenue has solidified a collab with Apparel icon Nike, to design the 1st EVER Pasifika/Polynesian inspired Air Force 1, and a brand partnership with Microsoft, connecting the Polynesian community with careers in Tech!

As co owner of Beleaf Burgers, Fa’avae’s community connection helped develop a strong plant base community within the OC and Los Angeles area. Fa’avae’s leadership  and vision from the inception of Bored & Hungry, the world’s 1st NFT restaurant, helped launch the concept in record time, garnering viral media coverage worldwide, combined with the most recent expansion in Asia.  In 2022, Fa’avae became the first Pacific Islander board member for Asian Pacific Islander National Chamber of Commerce, National ACE, an organization based in Washington DC that represents all Asian Pacific Islander Entrepreneurs throughout the US and its territories.  F2 Films launched its short film “Follow Me Home” which garnered awards and laurel selections within several 2023 film festivals, from Cannes to Los Angeles.

With a passion to always give back, Fa’avae established The T.U.T Foundation, Triumphant Under Tragedy, in honor of his brother who tragically passed in 1992. The T.U.T Foundation holds its annual Christmas event, “Christmas in Carson” providing free toys, clothes and food for less fortunate families within the Los Angeles area. The TUT Academy” is slated to launch in 2024, which will provide basic fundamentals in “Entrepreneurship, Finance 101, Stocks, Artificial Intelligence, Real Estate, and Private Equity”, for low income communities in Los Angeles.

Fa’avae’s expertise include C-suite leadership, business operations, digital and IRL marketing, and B2C & B2B sales. Fa’avae is a former Division 1 Football Athlete, and graduate with a bachelor’s degree in English from the University of California Berkeley.

Group Coaching Sessions are 1-2 hour events designed to provide a deep dive into a specific business topic. In this group format, you’ll gain actionable insights and information that will enable you to take another step toward starting or growing your business.

Note: Log in 15 minutes before the webinar time to be ready for an on-time start. Presentation recordings will not be shared so be prepared to take notes. 

*If you are unable to attend, you must unenroll at least 48 hours before the event date. If you no-show, the system will not allow you to sign up again.

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November 19

Building Genuine Business Relationships

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November 20

Crafting Narratives: Transform Your Sales Strategy with Storytelling